Dillon LaGamma’s Web Development Process: From Idea to Launch

Great websites don’t happen by accident — they follow a process. Whenever a client works with Dillon LaGamma, we move through five clear stages that take a project from a rough idea to a fast, polished, ranking website. Here’s exactly how it works.

Step 1: Discovery & Strategy

Every project begins with questions, not code. I dig into your business goals, your audience, and your competitors so the website is built around outcomes. This is where we define what success looks like — more leads, more sales, more bookings — and map the pages and content needed to get there.

Step 2: Design & Prototyping

Next, I translate strategy into a design. You’ll see layouts and prototypes that show exactly how the site will look and flow before development starts. This is where we refine the visual identity, hierarchy, and calls to action — the same conversion-focused thinking I use on high-converting landing pages.

Step 3: Development

With the design approved, I build the site with clean, semantic, performance-minded code. No unnecessary bloat, no heavy plugins slowing things down — just fast, maintainable markup that’s ready to scale. Reusable pieces often become code snippets you can reuse later.

Step 4: Testing & QA

Before anything goes live, I test relentlessly: cross-browser, cross-device, accessibility, forms, and page speed. I check Core Web Vitals and squash every layout bug so your visitors get a flawless experience whether they’re on a phone or a desktop.

Step 5: Launch & Growth

Launch day is a beginning, not an end. I handle the technical launch, confirm analytics and SEO are firing correctly, and set the foundation for ongoing growth. From there we can keep improving rankings and conversions over time.

Want this process working for your business? Start a project with Dillon LaGamma.